- 6–8 November 2026
- Dhahran Expo, Al-Khobar
- 6–8 Nov 2026
-
DHAHRAN EXPO
AL-KHOBAR
- 6–8 Nov 2026
-
Dhahran Expo
Al-Khobar
WFG26 attracts 7,000 competing firefighter athletes — among the most physically active and health-conscious professionals in the world. Add tens of thousands of Games visitors, wellness leads, sports scientists, and occupational health specialists from more than 70 countries, and you have a captive, motivated, and genuinely engaged audience that is here for exactly what you offer.
This is not an audience that walks past. This is an audience that stops, tries, buys, and remembers.
Saudi Arabia's Quality of Life Program has transformed the Kingdom's approach to health, fitness, and wellbeing, creating one of the most dynamic and rapidly expanding wellness markets in the world. Exhibiting at the Health & Wellness Expo means standing at the intersection of Saudi Arabia's Vision 2030 ambitions and a global audience that is watching.
There is no more relevant or visible position for a health and wellness brand in 2026.
For international brands, WFG26 offers a direct, credible, high-quality route into the Gulf wellness market without the need for a regional distributor or a local partner. For local and regional brands, WFG26 brings the world to your doorstep, placing your products and services in front of an international audience on home soil.
Saudi Arabia's wellness tourism is growing at 66% per year, the fastest rate in the world. WFG26 is the platform on which wellness brands can lead that conversation, in front of the world, at the most significant health and wellness gathering the Middle East has ever hosted.
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